The latest high-profile synergy by Hublot is being made with the mentor of the “Sang Bleu” publication, the successful Swiss tattoo artist Maxime Büchi. The new “Hublot Big Bang Sang Bleu” has had its dial completely redesigned with a “sacred geometry” motif by this eclectic entrepreneurial artist.
Ricardo Guadalupe (CEO of Hublot) & Maxime Büchi * Image courtesy of: Hublot
His contemporary design magazine founded back in 2006 is a unique blend of fashion, art, literature, anthropology and tattooing. And having recently hit its 10 year milestone, Maxime Büchi wanted to celebrate a decade of existence with a series of activities that could spread their ideas farther out and widen their fan base.
Image courtesy of: Hublot
The 45mm case is made of titanium with an engraved geometric motif in the center. This design was conceived and is similar to the aesthetics we can see on many of Maxime Büchi’s sketches and tattoos. While the bezel has a hexagonal shape, crafted to pair with the geometry inspired metal sculpture at its center. This hexagon after edging off the roundness of the bezel with accentuated beveling as facets give the overall design a three-dimensional effect.
Image courtesy of: Hublot
The matte black satin-finished circular flange dial also features some highly geometric, three-dimensional designs, which has been prominent in Maxime’s tattoo stylings. Just like the Arabic hour numerals present here are also a font created by Büchi’s own typeface design agency, based in London.
Image courtesy of: Hublot
And instead of hands, he has opted to use three superimposed rhodium-plated octagonal shaped discs. Its largest disc indicates the hours, while the smaller one points out the minutes. For enhanced legibility the tips of these hour and minute octagons have received a white SuperLuminova coating. And ticking in the center on a black disc stamped with the “H” of Hublot are the seconds.
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